Instead of advertising to generate more business, I recommend contributing to worthy causes within your local community.
Participating in competitions remains the most objective, tangible and significant way to distinguish yourself in our industry.
Believe it or not, even your achievements may blur together over time and get lost in the length and complexity of your career.
We take for granted that given access to the tools and products of our trade, especially those only available to professionals, that we will instinctively know how to use them to obtain the desired results.
The temptation to please everyone can be strong, making it difficult to know what limits to deliberately impose on your own business.
Did you know federal law prohibits vocational schools from making deceptive and fraudulent claims about career outcomes?